Matt Simerson

I grew up surrounded by a million acres of the Huron-Manistee National Forest. Every fall, thousands of hunters would come “up North” to hunt deer in the outdoor paradise that was my back yard. Hunting was a way of life in the world I knew. If opening day of rifle deer season fell on a weekday, schools cancelled classes and businesses closed their doors. At 12, us lads were eligible for Hunters Safety and were out hunting. Continue reading “Taming my savage Savage”

Dear Steve Jobs,

I am certain you have seen the YouTube videos and countless photos of children and toddlers demonstrating the ingenious simplicity of your iPhone. My two year old daughter loves getting a hold of my iPhone. She unlocks it, launches the Photo app, clicks and few times, and proudly shows us her favorite picture, “Big Daddy!”

My 1 year old isn’t quite so proficient, but also enjoys the iPhone in his own way. It turns out the iPhone is a fantastic toy for entertaining young children. I’m not normally interested in paying hundreds of dollars for a child toy but I have an idea that would certainly increase the sale of iPhones and the iPod Touch: toy mode.

Yes, that’s right. I’m asking for a way to turn my $400 phone into a child toy. The gist of ‘toy mode’ is to allow either of my babies to push buttons, navigate around, see my photos, read my email, and otherwise play. The catch is that in toy mode, they can’t change anything. No deleting Daddy’s email. No changing the minimum font size. No placing phone calls to my colleagues.

Imagine of how many iPhones you will sell when babies are teething on them and toddlers are dropping ’em in toilets because parents feel ‘safe’ letting them play with it unsupervised. The prospects of, or horror, actually having to use our old Palm or Windows Mobile phones will spur us back to the Apple Store.