Riddle me this; assume that you are the worlds largest Operating System vendor. One of your core markets, and the one generating the profit that keeps your entire operations rolling in cash, is sales to businesses (and governments). You work in marketing and hired a research company to determine the impact if businesses were to upgrade to the latest version of your OS. When the results of the report come back, they reflect a strong negative impact. Do you:

a) Cram the report in a barrel and bury it with nuclear waste in Nevada
b) Forward the results to your boss and let him/her decide
c) Spin the results as a job creation benefit to the US economy

Apparently someone at Microsoft thought c) was a good idea and published a report concluding that Vista would create 100,000 new jobs in the USA and 50,000 more in Europe. Now, if you were in charge of keeping IT costs down in your organization and read this, how excited would you be about upgrading?

That’s almost as embarrassing as two Word exploits that let remote attackers hijack your entire PC, or having your development chief say, I would buy a Mac if I didn’t work for Microsoft, or getting caught stealing icons off your competitors web site.